GoDaddy Pitches AI Tools For Entrepreneurs In Walton Goggins-Led Super Bowl Ad

GoDaddy Airo uses gen AI to help small business owners create websites, logos, and more. The ad features Corey Hart’s track 'Sunglasses At Night.'

GoDaddy's Super Bowl LIX campaign, starring actor Walton Goggins, promotes its Airo AI product for small businesses.

Actor Walton Goggins' most challenging role. Small business owner made easy through power of AI.

The ad, titled 'Act Like You Know,' showcases how GoDaddy Airo brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they're doing.

GoDaddy - Act Like You Know (Corey Hart - Sunglasses At Night)

Goggins, who’s starred in blockbuster films and shows like Django Unchained, The White Lotus, and Sons of Anarchy, shows off the power of acting - that is, acting as if you know what you’re doing. He portrays a smattering of characters in the ad, each convincingly embodying a profession he has no expertise in - from a detective botching a crime scene to a racecar driver accelerating in the wrong direction on a racetrack.

The punchline arrives when Goggins, eventually playing himself as an entrepreneur, admits that running a small business is the hardest role of all - until GoDaddy Airo comes to the rescue. His eyewear brand, Walton Goggins Goggle Glasses, springs to life with AI-generated branding, a sleek website, and fresh marketing assets. “With GoDaddy Airo, it’s like you know what you’re doing,” Goggins quips.

GoDaddy's 30-second ad aired during the two-minute warning in the 2025 Super Bowl's fourth quarter. The Super Bowl moment begins a yearlong, multi-channel marketing campaign that includes all social media platforms.